Senior Paid Media Strategist (Amazon Ads)
$86,000–$118,000 year
On-siteMinneapolis, Minnesota, United States
Minneapolis, Minnesota, United StatesOn-siteFull Time$86,000–$118,000 yearSenior LevelConsumer ProductsSmall
Full TimeSenior LevelSmallConsumer Products
Job Summary
Execute end-to-end retail media campaigns across Amazon Ads, Walmart Connect, and Instacart to drive category growth and new customer acquisition. Own investment strategy, budgets, and pacing while optimizing performance metrics including ROAS, NTB, TACOS, and CVR. Build test-and-learn plans for creative, bidding, and audience mix, then partner with Brand, Sales, and external agencies to align media with product launches and digital shelf considerations. Lead performance measurement and incrementality testing, clearly communicating campaign results to stakeholders.
Required Qualifications
- Bachelor's degree
- 5+ years of experience managing retail media for a CPG company
- Proven track record of driving sales velocity, household penetration, and retail growth outcomes
- Deep expertise across retail media platforms, particularly Amazon Ads and also including but not limited to Walmart Connect and Target Roundel
- Strong understanding of performance metrics tied to business goals
- Experience with Mixed Media Model platforms, incrementality testing, and clean room environments
- Experience partnering with other teams to create strong assets and content that drive clicks and sales on retail channels
- Experience partnering with external media agency
- Deep knowledge of industry trends, platform trends and competitive positioning in the CPG industry
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