Senior Paid Media Specialist
On-siteBarcelona, Catalonia, Spain or Athens, Attica, Greece
Job Summary
Build campaigns across Google Ads, Microsoft Ads, Facebook Ads Manager, and LinkedIn Ads while managing client portfolios and supporting Paid Media Directors on localization projects. Setup, implement, track, and optimize campaigns to ensure they deliver against client objectives, providing weekly reporting on results and analysis to improve performance. Attend calls with customers and identify opportunities for performance improvements within the planning and delivery of paid media work. Carry out accurate implementation tasks and support the squad in maintaining Adapt's reputation as a high-quality, transparent digital media buying agency.
Required Qualifications
- 1+ years of experience managing paid media campaigns
- Basic understanding of Google Ads/Microsoft Ads/Facebook Ads Manager/LinkedIn Ads
- Comfortable with numbers and Excel
- Bachelor's degree (B.A.) from a college or university in related field, or equivalent combination of education and experience
- Pass all relevant media certifications
Desired Qualifications
- Be passionate about digital marketing
- Be organized, determined, and persistent
- Be self-driven, and results-oriented with a positive outlook
- Have excellent written and verbal communication skills
- Be a natural forward planner who critically assesses its own performance
- Have a strong customer service ethos and the ability to build lasting relationships
- Have meticulous attention to detail and be a perfectionist with a very analytical mind
- Have a ability to consistently hit deadlines and exceed expectations
- Basic understanding of Google Looker Studio, Google Tag Manager, and Google Analytics
- Able to confidently build campaigns across multiple paid media platforms
- Understand standard best practice set-up requirements across multiple paid media platforms
- Looks to build relationships with internal and external stakeholders
- Good written and verbal communication internally
- Basic quality assurance of their own work
- Can work logically through a problem specific to their job role
- Attention to detail and Comfortable with project management
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