Senior Paid Media Specialist (Google Ads, Meta Ads etc)
RemoteSouth Africa
Job Summary
Plan and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients. Own full campaign strategy including keyword research, audience targeting, ad copy, bid management, and ongoing optimisation. Build Meta funnels with Instant Form campaigns and set up automated lead notification workflows via Zapier or Make. Develop value propositions, offers, and angles independently for each client campaign while writing personalised, high-converting cold email copy. Monitor reply rates, bounce rates, and deliverability metrics proactively to adjust outreach logic and continuously improve results. Produce clear, insight-led reports using AI tools to translate data into strategy.
Required Qualifications
- 5+ years of hands-on paid media management experience
- Google Ads is essential
- Meta Ads and LinkedIn Ads required
- Proven track record running B2B lead generation campaigns, specifically for the UK market
- Solid cold email experience including full infrastructure setup and management — domain health, mailbox warm-up, deliverability monitoring
- Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast)
- Ability to independently develop cold email strategy: value propositions, offer angles, personalisation at scale, and list segmentation
- Strong cold email copywriting skills — persuasive, relevant, tailored to niche audiences
- Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and don't need briefing on every concept
- Experience building automated lead notification workflows using Zapier or Make
- Confident using Claude or equivalent AI tools for reporting, analysis, and output
- Excellent reporting skills — you tell a clear story with data and make strategic recommendations
- Consultant mindset — you advise on the best approach given the brief and budget, not just execute instructions
- Strong communicator, highly self-managed, and reliable in a remote setup
- Based in South Africa
Desired Qualifications
- Some e-commerce campaign experience is a bonus, but B2B lead gen is the 90% focus
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