Senior Paid Media Specialist - Flow Automotive Companies
On-site · Winston-Salem, North Carolina, United States
Job Summary
Senior Paid Media Specialist to plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and Microsoft Ads for Flow Automotive’s multiple dealership brands. Responsibilities include targeting, bidding, budget allocation, creative testing, performance optimization, lead-generation focus, and ROI analytics; prepare performance reports for leadership; collaborate with marketing and dealership teams; stay current with industry trends and test new strategies and ad formats. Qualifications include a Bachelor's degree in a related field, 2–3 years of experience managing Google Ads and Meta Ads campaigns with lead-generation focus, GA4 proficiency, strong CPA/CPC/CTR/ROAS understanding, and automotive dealer/agency experience preferred. Flow Automotive Companies offers competitive benefits and a track record of growth across 10 cities and 54 franchises; pre-employment drug screening and equal opportunity employment statement included.
Required Qualifications
- Bachelor's degree in Marketing, Business, Analytics, Digital Media, or a related field
- 2–3 years of experience managing Google Ads and Meta Ads campaigns
- Lead generation-focused paid media experience
- Proficiency with Google Analytics 4 (GA4) and campaign reporting tools
- Strong understanding of CPA, CPC, CTR, conversion rate, and ROAS metrics
- Excellent analytical, organizational, and communication skills
- Automotive dealer group or agency experience preferred
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