Senior Paid Media & Performance Specialist- HYPE (4297)
On-siteBaton Rouge, Louisiana, United States
Job Summary
Lead end-to-end strategy, execution, and daily management of Meta and Google advertising accounts for a diverse client portfolio. Architect and scale paid media using platform-native AI algorithms and generative tools to drive measurable ROI. Direct creative strategy, write copy, and execute A/B tests across audiences and landing pages. Optimize HubSpot and Aesthetix CRM conversion paths from initial click to booked patient, implementing closed-loop feedback for offline tracking. Audit infrastructure, manage event tracking with GTM and GA4, and oversee CMS updates on Shopify and Webflow. Present performance insights to clients and mentor junior team members. Requires 4–6 years of agency experience with active Google and Meta certifications.
Required Qualifications
- 4–6+ years of hands-on experience independently managing and scaling paid media accounts across Meta and Google
- Agency experience
- Direct experience working within HubSpot and/or Aesthetix CRM (or similar medical aesthetic/patient management CRMs)
- Proven experience collaborating with sales/operations teams on lead scoring, lead qualification workflows, and pipeline feedback loops
- Proven track record of auditing, restructuring, and profitably scaling complex ad accounts across both B2B and B2C/Medical/E-commerce verticals
- Demonstrated proficiency utilizing built-in ad network AI tools (Meta Advantage+, Google PMax)
- Demonstrated proficiency utilizing external AI software for copy and media production
- Deep knowledge of GTM, GA4, Meta CAPI, and custom conversion setups
- Hands-on familiarity updating content and building landing pages inside major Web CMS platforms
- Active Google Ads Certifications
- Meta Certified Digital Marketing Associate / Blueprint credentials
- Exceptional verbal and written communication skills
- Comfort presenting directly to C-suite and business-owner clients
Desired Qualifications
- Experience with HubSpot and/or Aesthetix CRM (or similar medical aesthetic/patient management CRMs)
- Experience collaborating with sales/operations teams on lead scoring, lead qualification workflows, and pipeline feedback loops
- Experience auditing, restructuring, and profitably scaling complex ad accounts across both B2B and B2C/Medical/E-commerce verticals
- Proficiency utilizing built-in ad network AI tools (Meta Advantage+, Google PMax)
- Proficiency utilizing external AI software for copy and media production
- Deep knowledge of GTM, GA4, Meta CAPI, and custom conversion setups
- Hands-on familiarity updating content and building landing pages inside major Web CMS platforms
- Active Google Ads Certifications
- Meta Certified Digital Marketing Associate / Blueprint credentials (or in progress)
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