Senior Paid Media Executive
On-siteBury, England, United Kingdom
Job Summary
Lead the strategy and account direction for tier 1 partners including Google, YouTube, Bing, Apple, Facebook, Instagram, Twitter, and Pinterest. Manage, own, and improve the workflow of Executives and Assistants while overseeing end-to-end implementation of Paid Search and Paid Social accounts. Complete internal audits, build project plans, and forecast delivery based on performance against KPIs. Develop close relationships with external suppliers and integrate with the Multi-Channel team for Organic Search, Affiliates, Content, CRO, and Analytics. Continually review tactics to optimize campaign goals and share knowledge to develop the department.
Required Qualifications
- Demonstrate a strong understanding & showcase a practical ability of working with Paid Search and/or Paid Social platforms and concepts
- Manage, own, and constantly find ways of improving the workflow of your team
- Responsible for quality of all work output from your team
- Regularly review team processes (reports, presentations, tools etc.) for efficiency
- Complete internal audits across your accounts & continually evolve
- Oversee the end to end Implementation including set-up, management, analytics, tracking, reporting of Paid Search and/or Paid Social accounts
- Be an expert in all relevant 3rd party tools & technology
- Build & maintain project plans outlining all key tasks for your accounts
- Continually review & suggest changes to tactics based on current performance and impact on campaign goals & KPIs
- Accurately forecast potential delivery for your accounts
- Help develop the Paid Media department by being innovative and sharing knowledge and processes
- Develop a close working relationship with external suppliers such as Google, Facebook, Apple, Twitter etc
- Ability to identify issues and be pro-active in providing solutions
- A high degree of numeracy and literacy
- Ability to work under pressure across a high level of Paid Search and/or Paid Social accounts
- Highly literate in MS Excel, PowerPoint, Word, Office365, Google Docs
- Effective communication skills
- Effective presentation skills
- Effective time management skills with the ability to multi-task
- A high attention to detail
- Experience in managing sophisticated Paid Search/Paid Social campaigns
- In depth knowledge of Paid Media, from an implementation perspective
- Google Shopping
- Facebook DPA
- Retargeting experience
- Google Analytics experience
- An appreciation of the Paid Media ecosystem (i.e. how Paid Search influences Paid Social)
- Facebook Blueprint Certified
- Twitter Flight School
- Google Ads Certified
- Second language
Desired Qualifications
- Google Platforms – AdWords, Analytics, GMC
- Meta Platforms – Business Manager
- Product Feed Optimisation
- Junior Staff Development
- Staff Resource Management
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