Senior Paid Media Buyer (Meta & TikTok Specialist)
RemoteSouth Africa
South AfricaRemoteFull TimeSenior LevelSmall
Full TimeSenior LevelSmall
Job Summary
Develop and manage comprehensive paid media strategies across Meta, TikTok, Snapchat, X, and Reddit to drive e-commerce sales and optimize ROAS, CPA, and CLTV. Conduct A/B testing on creatives and copy while efficiently allocating advertising budgets for maximum ROI. Monitor campaign performance using Meta Ads Manager, TikTok Ads Manager, and Google Analytics to prepare detailed reports and leverage data for strategic decisions. Oversee organic social media planning, post-boosting, and collaboration with content creators. Stay current with platform updates and share insights with the broader team.
Required Qualifications
- 3–5 years of hands-on experience in paid media buying on Meta and TikTok within the e-commerce sector
- Proven record of achieving KPIs in paid media campaigns
- Strong analytical skills to interpret data and optimise strategies
- Proficiency with Meta Ads Manager, TikTok Ads Manager, Google Analytics, and other relevant platforms
- Excellent understanding of organic social media strategies
- Creative thinker with the ability to develop compelling ad creatives
- Strong communication and collaboration skills
Desired Qualifications
- Experience with Snapchat, X (Twitter), and Reddit advertising
- Experience in a fast-paced agency environment or managing multiple e-commerce accounts
- Familiarity with Shopify or WooCommerce
- Knowledge of customer journey mapping and sales funnel optimisation
- Ability to mentor junior team members
- Proficiency in Canva, AdCreative.ai, and TikTok's Symphony Creative Studios
- Awareness of emerging AI-driven design tools for streamlined ad creation
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