Senior Paid Media Buyer (Google & Microsoft Ads)
RemoteUnited Kingdom or South Africa
Job Summary
Develop, execute, and optimise paid media strategies for UK and international e-commerce brands across Google Ads and Microsoft Ads. Monitor KPIs including ROAS, CPA, and CLTV to ensure campaign profitability while conducting A/B testing and managing budgets to maximise ROI. Set up and manage accurate conversion tracking using GA4, GTM, and server-side solutions, then deliver data-driven insights through detailed performance reporting. Oversee product feed accuracy and troubleshoot feed issues to support Shopping campaigns, and incorporate video creatives into campaigns including YouTube and Performance Max. Stay current with digital advertising updates and share knowledge with the team to drive continuous improvement.
Required Qualifications
- 3–5 years of hands-on experience in the e-commerce sector
- strong expertise in conversion tracking
- Google Merchant Centre feed management
- GA4 analytics
- ability to leverage video assets within advertising strategies
- Paid Media Strategy & Execution
- Monitor KPIs such as ROAS, CPA, and CLTV
- Conduct A/B testing
- manage budgets to maximise ROI
- Set up and manage accurate tracking using GA4, GTM, and server-side solutions
- Deliver data-driven insights through detailed performance reporting
- Oversee product feed accuracy and optimisation
- Troubleshoot feed issues
- enhance feed quality based on platform best practices
- Incorporate video creatives into Google Ads campaigns
- Work with creative teams to ensure alignment of video content with campaign goals
- Stay current with digital advertising updates and trends
- Share knowledge with the team
- contribute to a culture of continuous improvement
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