Senior Paid Media Analyst
$95,000–$110,000 year
Remote · United States or Annapolis, Maryland, United States
Job Summary
Senior Paid Media Analyst at Avalon, leading the measurement framework for Avalon’s digital fundraising programs. Responsible for ad server data integration, multi-touch attribution, and building scalable data pipelines that unify ad server, paid media, email, and web analytics data. Develop and maintain Tableau dashboards and ETL workflows, ensure data quality and reconciliation across platforms, and translate analytical findings into actionable recommendations for digital and nonprofit client teams. Role emphasizes performance measurement across paid media, email, and cross-channel activities, with opportunities to influence measurement approaches and attribution strategies in a fully remote US-based setting.
Required Qualifications
- Approximately 4-6 years of experience in digital analytics and paid media measurement and analysis
- Advanced SQL/T-SQL skills
- Experience working with paid media, email, web analytics, and digital marketing datasets
- Experience building and maintaining Tableau dashboards and reporting solutions
- Hands-on experience with ad server implementation, management, and reporting
- Experience with ETL tools and data ingestion platforms such as Hevo, FiveTran, Windsor, Funnel, or similar
- Experience identifying, troubleshooting, and resolving data discrepancies across reporting environments
- Strong understanding of attribution methodologies, conversion tracking, and digital measurement frameworks
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