Senior Paid Marketing Strategist
RemoteGermany
Job Summary
Own the strategy and day-to-day performance of key paid social and display channels, including TikTok, YouTube, Google Performance Max and Uber Ads. Build a multichannel strategy to reduce reliance on paid search and explore new opportunities in audio and CTV. Manage six-figure monthly media budgets by making decisions based on customer acquisition, revenue, CAC and LTV. Build, launch and optimise campaigns that drive signups and new paid customers while running A/B tests across creative, copy, landing pages, placements and bidding strategies. Turn creative ideas into campaigns by briefing and partnering with copywriters and designers. Own and develop the paid marketing measurement approach, including Marketing Mix Modelling, incrementality studies and alternative frameworks. Share insights, results and recommendations across Marketing and the wider business to contribute to the broader full funnel acquisition strategy.
Required Qualifications
- Around six or more years of hands on and strategic experience in performance marketing and media buying
- Strong experience managing paid social and video channels, ideally including TikTok, YouTube and Meta
- Experience owning campaigns from initial idea and creative brief through implementation, optimisation and measurement
- A track record of managing six figure budgets and delivering efficient performance
- Experience working with MMM, incrementality testing or other measurement methods beyond traditional attribution
- Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC and LTV
- A strong understanding of digital measurement, from tagging and attribution through to incrementality
- Experience developing creative and UGC assets for paid social channels
- The ability to balance creative thinking with strong commercial judgement
- Curiosity and a willingness to figure things out. When you do not know the answer, you know how to find it, whether that means speaking to the right person, digging into documentation or using AI tools
- Confidence working across teams and influencing partners in Creative, Product Marketing, Data and Finance
- Comfort operating with uncertainty. You are happy testing ideas, learning from the results and changing direction when the data tells you to
Desired Qualifications
- Experience working in SaaS or B2B lead generation
- Experience across sales technology or marketing technology
- Experience managing external agencies or digital production partners
- Experience with ad servers and campaign trafficking
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