Senior Paid Digital Media Manager
$80,000–$90,000 year
Remote · Orlando, Florida, United States or US
Orlando, Florida, United States or USRemoteFull Time$80,000–$90,000 yearSenior LevelNot SpecifiedUnknown
Type
Full Time
Level
Senior Level
Education
Not Specified
Company size
Unknown
Job Summary
As a Senior Paid Digital Media Manager, you will lead the development and execution of paid digital media strategies for clients in the insurance and business services sectors. This role demands expertise in managing comprehensive campaigns using platforms like Google Ads and Meta, and requires a strong understanding of insurance marketing dynamics to optimize lead generation and conversion strategies. You will oversee campaign performance, manage significant media budgets, mentor team members, and ensure alignment across marketing efforts. The ideal candidate has at least 7 years in strategic digital media planning, with proven success in insurance marketing.
Required Qualifications
- 7+ years of experience in strategic digital media planning and hands-on paid advertising execution, preferably in an agency environment
- 3+ years of direct experience managing paid media campaigns for insurance products (home insurance, auto insurance, personal lines) or financial services required
- Proven track record of successful lead generation and customer acquisition campaigns for insurance brands
- Deep understanding of insurance sales funnels, quote generation optimization, and policy conversion strategies
- Experience managing paid media for business services industries including roofing, legal services, real estate, healthcare, or home services highly valued
- Demonstrated success managing substantial monthly media budgets ($50K+ per month across multiple clients)
- Expert-level proficiency in Google Ads with proven success across Search, Display, Performance Max, and YouTube campaigns
- Advanced Meta advertising expertise with demonstrated results across Facebook and Instagram
- Strong experience with LinkedIn Campaign Manager, programmatic display, and emerging paid channels
- Hands-on experience with landing page optimization, conversion rate optimization (CRO), and funnel testing
- Working knowledge of CRM platforms (HubSpot, High Level, Salesforce Marketing Cloud) and marketing automation
- Deep understanding of customer lifecycle marketing and full-funnel integration strategies
- Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking implementation
- Experience with data visualization and reporting tools (Looker Studio, Power BI, Tableau, or similar)
- Strong analytical skills with ability to interpret complex data sets and translate insights into actionable strategies
- Understanding of multi-touch attribution modeling and customer journey analysis
- Knowledge of insurance industry metrics, benchmarks, and performance standards
- Familiarity with insurance advertising compliance requirements and regulated industry marketing
- Experience managing and developing team members in a fast-paced environment
- Ability to prioritize, multi-task, solve problems effectively, and remain professional and constructive in all situations
- Strong organizational and communication skills with ability to present complex information clearly to clients and stakeholders
- Track record of project and client success with measurable business impact
Desired Qualifications
- Platform certifications (Google Ads, Meta Blueprint, LinkedIn Marketing Labs)
- Experience with programmatic advertising platforms and DSPs
- Knowledge of CTV/OTT advertising strategies and platforms
- Familiarity with affiliate marketing, publisher networks, and performance partnerships
- Experience with call tracking platforms and offline conversion measurement
- Understanding of SEO and how it integrates with paid search strategies
- Background in marketing data science, statistical analysis, or predictive modeling
- Property & Casualty (P&C) insurance knowledge or insurance industry certifications
- Experience managing campaigns during major insurance enrollment periods or crisis events
- Familiarity with insurance technology platforms, quoting systems, or agency management systems
- Experience with other insurance product lines (life, health, commercial)
- Knowledge of telematics, usage-based insurance (UBI), and InsurTech innovations
- Understanding of HIPAA compliance and healthcare marketing regulations
- Experience leading digital transformation initiatives for traditional insurance agencies or business services companies
- Advanced Excel/Google Sheets skills for data analysis and modeling
- SQL knowledge or experience with marketing databases
- Proficiency with AI-powered marketing tools and automation platforms
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.