Senior Paid Campaigns Specialist (Commerce & Affiliate Media)
$110,000–$130,000 year
RemoteCanada
Job Summary
Lead, scale, and optimize paid media arbitrage campaigns across Meta Ads, Google/YouTube, ChatGPT ads, and native networks to drive profitable affiliate and e-commerce monetization. Manage complex budget allocations and automated bid strategies to maintain positive unit economics, while designing rigorous A/B testing frameworks across creatives, messaging, and landing pages. Leverage advanced Excel modeling and BI tools like Looker and Tableau to dissect campaign economics, visualize trends, and attribute affiliate revenues. Oversee pixel implementation, server-side event mapping, and multi-touch attribution frameworks alongside engineering teams. Run data alignment meetings with Editorial, SEO, and Product teams to optimize content monetization and enhance conversion funnels. Mentor colleagues on generative AI workflows to accelerate creative iteration and marketing efficiency.
Required Qualifications
- Demonstrable, advanced mastery of Meta Ads Manager
- Demonstrable, advanced mastery of Google Ads Interface/Editor (YouTube)
- Demonstrable, advanced mastery of ChatGPT ads
- Demonstrable, advanced mastery of native advertising networks (Taboola)
- Strong quantitative skills with proven proficiency in Excel (financial modeling, nested formulas, dynamic pivot tables, scenario analysis)
- Deep understanding of affiliate marketing dynamics—specifically EPC (Earnings Per Click), conversion rates (CVR), revenue per visit (RPV), revenue-share models, Amazon Associates/Creator portals, and third-party tracking networks (Impact, Partnerize, Rakuten, CJ)
- Direct, practical experience using LLMs (Claude, Gemini, OpenAI) and prompt engineering to automate marketing workflows and accelerate creative/campaign analysis
- Exceptional written and spoken English, with a proven ability to present complex data to C-suite and cross-functional leaders asynchronously and in live meetings
- Must be available to work EST hours
- Must provide live monitoring/bid adjustments during peak high-traffic shopping events (e.g., Black Friday, Cyber Monday, Prime Day)
Desired Qualifications
- Experience with Amazon Creator portals
- Experience with Storefront attribution models
- Experience with Impact network
- Experience with Partnerize network
- Experience with Rakuten network
- Experience with CJ Affiliate network
- Experience with Skimlinks network
- Experience with Looker
- Experience with Tableau
- Experience with GA4
- Experience with internal BI tools
- Experience with pixel implementation
- Experience with server-side event mapping
- Experience with multi-touch attribution frameworks
- Experience with Google Slides
- Experience with PowerPoint
- Experience with generative AI workflows
- Experience with prompt engineering to accelerate day-to-day marketing efficiency and creative iteration
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