Senior Officer - Marketing (CML)

Conduct regional offline and online marketing event planning and execution based on annual promotion plans. Develop and manage holiday and thematic campaigns, including setting execution directions, workflows, and post-event feedback analysis. Liaise with merchants and government bodies to align activities with policy guidelines and service principles. Review internal and external event proposals, compile case studies, and submit reports to the marketing manager. Gather market intelligence and analyze competitor strategies to provide actionable recommendations. Manage client relationships, negotiate terms, and coordinate team efforts for efficient project delivery.