Senior Mobile Specialist
On-siteLondon, England, United Kingdom
Job Summary
Own and manage mobile user acquisition campaigns across Apple Search Ads, mobile ad networks, and emerging channels to drive growth across multiple brands. Develop and execute mobile growth strategies while optimizing performance through data-led decision-making focused on CPA, ROAS, LTV, and retention. Partner with Product and CRM teams to improve onboarding journeys and customer lifetime value, ensuring accurate attribution and reporting. Lead testing strategies for creatives, audiences, and app store assets, while mentoring Mobile Marketing Specialists and supporting budget planning. Deliver regular business reviews with actionable insights to senior stakeholders and ensure compliance with relevant advertising and regulatory requirements.
Required Qualifications
- Bachelor's degree in Marketing, Business, Analytics or a related field
- At least 4 years' experience in mobile marketing, app acquisition or performance marketing
- Proven experience managing large-scale app acquisition campaigns across multiple channels
- Strong working knowledge of Apple Search Ads and major mobile ad networks
- Experience with Mobile Measurement Partners (AppsFlyer)
- Strong understanding of attribution, incrementality, SKAN and privacy-focused measurement frameworks
- Experience managing acquisition KPIs including CPA, ROAS, retention and customer lifetime value
- Advanced analytical capabilities with strong Excel and reporting skills
- Experience using analytics platforms such as Google Analytics, Adobe Analytics, Tableau or Power BI
- Demonstrated ability to translate performance insights into actionable business recommendations
- Strong stakeholder management and communication skills
- Experience mentoring or coaching junior team members
- Ability to work effectively in a fast-paced, performance-driven environment
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
- Credit and criminal record check
Desired Qualifications
- Experience within the iGaming, Sports Betting or online Gaming industry
- Familiarity with gambling advertising regulations across multiple jurisdictions
- Exposure to App Store Optimisation (ASO) strategies and tools
- Experience with CRM, lifecycle marketing and retention initiatives
- Knowledge of customer segmentation and predictive analytics techniques
- Experience using AI-powered tools and automation platforms to improve marketing effectiveness
- Previous experience contributing to budget ownership and forecasting processes
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