Senior Media Specialist
HybridStockholm, Stockholm, Sweden or Göteborg, Västra Götaland, Sweden
Job Summary
Lead tactical and operational management of digital marketing channels, overseeing campaign execution from setup through optimization and performance analysis. Act as the primary client contact, managing relationships and aligning strategies with broader business objectives. Drive end-to-end project management, taking full ownership of timelines, delegating to junior colleagues, and delivering successful project completion. Direct advanced testing and optimization initiatives to enhance campaign effectiveness and meet client KPIs. Conduct in-depth channel audits to identify opportunities for improving brand visibility and performance metrics. Advocate for innovative tools and technologies to improve operational efficiency. Deliver data-driven insights and strategic recommendations to senior stakeholders to guide digital investment decisions. Collaborate with platform representatives and internal teams to integrate emerging features and best practices. Facilitate knowledge sharing and mentor junior specialists on channel-specific tactics.
Required Qualifications
- 4+ years of experience in the digital marketing ecosystem
- Comprehensive hands-on experience and deep technical expertise in Paid Social
- Strong enough understanding of the broader digital landscape to contribute to holistic media plans and marketing strategies across multiple channels
- Strong project management skills
- Proven ability to lead complex projects
- Ability to manage timelines
- Ability to manage stakeholders
- Ability to coordinate effectively across different teams
- Ability to analyse and interpret data across both marketing & analytics platforms
- Ability to use insights to drive continuous optimisation
- Ability to achieve better outcomes
- Proficiency in crafting and applying effective testing tactics
- Ability to discover innovative solutions
- Ability to boost campaign effectiveness
- Proficiency in communicating complex ideas clearly
- Ability to present in presentations
- Ability to engage in collaborative discussions
- Strong mentoring skills
- Ability to share knowledge
- Ability to foster a learning environment within the team
Desired Qualifications
- Preferably experienced in working with Google BigQuery
- Familiarity with data visualisation tools (e.g. Looker Studio)
- Ability to present insights engagingly
- Ability to present insights understandably
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.