Senior Media Planning Manager
$129,500–$207,000 year
On-siteBoston, Massachusetts, United States
Job Summary
Own the vision, strategy, and roadmap for integrated media supporting Chewy's healthcare retail business, including Pharmacy and Vitamins & Supplements. Develop full-funnel, omnichannel media plans that balance brand-building and performance-marketing objectives across OTT, paid social, paid search, and affiliate channels. Recommend budget allocations and evaluate media-mix scenarios using syndicated, first-party, and platform data to drive results. Establish campaign objectives, KPIs, and measurement plans while leading ongoing optimization, testing, and experimentation. Present media strategies, investment decisions, and tradeoffs to senior leaders. This role requires 7+ years of media-planning experience and involves translating customer insights into actionable recommendations to accelerate customer growth.
Required Qualifications
- 7+ years of media-planning experience within an agency, in-house agency, or consumer-facing business
- Demonstrated experience developing and executing integrated media plans across brand and performance channels
- Strong knowledge of audience strategy, channel planning, media buying, campaign optimization, and measurement
- Experience translating customer, market, and performance data into budget-allocation and media-mix recommendations
- Hands-on experience activating or buying digital media campaigns, with a strong understanding of platform capabilities and executional requirements
- A record of improving measurable business outcomes through media strategy, experimentation, and optimization
- Strong financial and analytical judgment, including the ability to evaluate investment tradeoffs and communicate expected impact
- Excellent written and verbal communication skills, with experience presenting recommendations to senior leaders
- Ability to lead cross-functional work, manage competing priorities, and move initiatives from strategy through execution
- A customer-first mindset, intellectual curiosity, sound judgment, and a willingness to challenge established approaches
- Willingness to travel as business needs require
- Bachelor's degree
Desired Qualifications
- Experience in ecommerce a plus
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