Senior Media Planner
On-site · Tokyo, Tokyo, Japan
Job Summary
Senior Media Planner for LINE ecosystem leading owned media strategies, primarily on LINE, to ensure the brand’s leading position. Responsibilities include strategic content planning and execution, managing LINE content calendars, overseeing short/mid/long term evolution of LINE with technical development, coordinating with HQ, MKT, Digital, CRM, and CSC, and controlling budgets. Requires deep understanding of LINE ecosystem, data analysis using tools like Google Analytics and Global Media Dashboard, and ability to translate insights into actionable plans. A strong emphasis on cross-functional collaboration, leadership development, and driving brand experience across digital platforms in a luxury consumer environment.
Required Qualifications
- 2-3 years of experience in communication/agency in consumer products, retail, or luxury category
- Business level Japanese and English
- Experience with LINE account management
- Knowledge of digital marketing
- Experience in luxury brand business is a plus
- Strong presentation and communication skills
- Ability to manage multiple fast-paced tasks with ownership
- Solid strategic thinking with quantitative and qualitative perspectives
- Contents production/management experience is a plus
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