Senior Media Planner
$75,000–$80,000 year
On-siteNew York City, New York, United States or New York, United States
New York City, New York, United States or New York, United StatesOn-siteFull Time$75,000–$80,000 yearSenior LevelBachelors DegreeSmall
Full TimeSenior LevelBachelors DegreeSmall
Job Summary
Oversee coordination and execution of approved media plans while managing daily account operations, including billing, budgets, and vendor agreements. Lead media strategy and POV development grounded in research, applying deep channel expertise to align media with client objectives and map customer journeys. Negotiate with buying teams and media partners, analyze audience data to validate forecasts, and ensure precise pacing and delivery. Mentor and delegate to junior planners, fostering growth while maintaining strong vendor relationships that reflect company values.
Required Qualifications
- Minimum 2 years of experience as a Media Planner or Senior Planner in a creative media agency
- Proven experience managing and developing junior team members
- Exceptional written, verbal, and presentation skills; able to craft and deliver concise, strategic media recommendations with confidence
- Trusted for sound creative, strategic, and analytical thinking
- Strong relationship builder with colleagues, vendors, and clients
- Proficient in media research tools with a clear understanding of their capabilities and limits
- Confident advocate for bold, innovative, and transformative ideas
- Strong critical thinking and analytical abilities; adept at applying insights to strategy and storytelling
- Solid command of media math and data integration in planning
- Skilled at translating consumer insights into actionable strategies
- Experienced, fair, and effective negotiator
- Detail-oriented and organized under pressure
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