Senior Media Lead
On-sitePleasanton, California, United States
Job Summary
Lead revenue growth for Albertsons Media Collective by developing and executing segment-specific media strategies that drive measurable incremental sales across owned, search, social, programmatic, and in-store channels. Shape annual communications plans, deliver insight-driven Quarterly Business Reviews, and oversee end-to-end media performance to ensure alignment with strategic objectives. Direct and develop media planning and activation teams, establish scalable strategy frameworks, and partner with Sales and Account Management to accelerate revenue through strategic media expertise in merchant and CPG meetings. Mentor high-performing teams while championing a continuous learning agenda to codify campaign insights into scalable playbooks. Requires 7+ years of digital media planning experience in retail, e-commerce, or CPG, with a Bachelor's degree or MBA.
Required Qualifications
- Bachelor's degree or equivalent experience
- 7 plus years of experience in digital media planning/activation within retail, e commerce, grocery, or CPG
- Strong understanding of digital ad platforms, measurement tools, and full funnel media performance
Desired Qualifications
- MBA preferred
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