SENIOR MEDIA EXECUTIVE - WTVM
On-site · Columbus, Georgia, United States
Job Summary
As a Senior Media Executive at WTVM, you will drive new business development, build and manage client relationships, and achieve sales benchmarks by leveraging your media sales experience. Responsibilities include managing a pipeline of prospects, presenting customized marketing packages, negotiating contracts, and collaborating with internal departments. Required skills include strong outside sales ability, networking expertise, excellent communication and presentation skills, and a self-motivated, results-driven mindset.
Required Qualifications
- 2+ years of proven success in outside sales, media sales, or B2B sales with a documented track record of exceeding budgets
- Demonstrated ability to consistently close new business and grow accounts
- Strong prospecting and cold-calling skills
- Expert relationship-building and networking abilities
- Excellent communication skills, both written and verbal, with professional grammar
- Outstanding presentation skills with the ability to influence and persuade buyers
- Exceptional customer service orientation and follow-through
- Strong organizational and time management skills with the ability to work independently
- Self-motivated with competitive drive and entrepreneurial mindset
- Professional appearance, integrity, and discipline
Desired Qualifications
- Previous media sales experience (broadcast, digital, or streaming)
- Experience selling to local or regional businesses
- Familiarity with CRM systems (Salesforce, Wide Orbit, or similar platforms)
- Background in marketing, advertising, or digital media
Additional Requirements
- Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal
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