Senior Media Buyer
On-siteManila, Metro Manila, Philippines
Job Summary
Develop and implement comprehensive paid media strategies across Meta, Google, TikTok, Snapchat, and X while collaborating with analysts to optimize media spend and maximize ROI. Analyze customer journeys to identify drop-off points, work with cross-functional teams to enhance landing pages and checkout processes, and design A/B tests to evaluate promotional offers and pricing strategies. Lead creative concept development with Creative Strategists to refine approaches based on performance data, and serve as the primary point of contact for clients by conducting regular strategic planning sessions and addressing challenges to ensure satisfaction and retention. This role manages a portfolio of e-commerce-focused clients within a tech-enabled growth firm handling over $500M in annual media spend.
Required Qualifications
- 6–10 years of experience in growth strategy, digital marketing, or a similar role with a strong focus on paid digital advertising and e-commerce
- managing e-commerce clients
- Demonstrated expertise in media strategy, funnel optimization, offer testing, and creative strategy
- Proven ability to manage senior-level relationships and address challenges with a strategic and solution-oriented mindset
- Experience in platforms like Meta, Google, and TikTok
- track record of driving measurable business growth
- Excellent relationship-building skills
- entrepreneurial mindset to spot and capitalize on growth opportunities
- Strong presentation skills, including crafting and delivering impactful decks that resonate with stakeholders
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