Senior Media Buyer
On-siteCape Town, Western Cape, South Africa
Job Summary
Develop and implement comprehensive paid media strategies across Meta, Google, TikTok, Snapchat, and X while collaborating with analysts to monitor campaign performance and optimize media spend for maximum ROI. Analyze the entire customer journey to identify drop-off points, work with cross-functional teams to enhance landing pages and checkout processes, and design A/B tests to evaluate promotional offers and pricing strategies. Lead creative concept development with Creative Strategists to refine approaches based on performance data, and serve as the primary point of contact for clients by conducting strategic planning sessions and addressing challenges to ensure high satisfaction and retention. Manage e-commerce-focused portfolios remotely, leveraging expertise in funnel optimization and offer testing to drive measurable business growth for leading DTC brands.
Required Qualifications
- 6–10 years of experience in growth strategy, digital marketing, or a similar role with a strong focus on paid digital advertising and e-commerce
- managing e-commerce clients
- Demonstrated expertise in media strategy, funnel optimization, offer testing, and creative strategy
- Proven ability to manage senior-level relationships and address challenges with a strategic and solution-oriented mindset
- Experience in platforms like Meta, Google, and TikTok
- track record of driving measurable business growth
- Excellent relationship-building skills
- entrepreneurial mindset to spot and capitalize on growth opportunities
- Strong presentation skills, including crafting and delivering impactful decks that resonate with stakeholders
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