Senior Marketing Web Developer
HybridBoston, Massachusetts, United States or Austin, Texas, United States
Job Summary
Design, build, and maintain marketing website pages and components in Webflow, balancing speed with a scalable structure. Act as the central owner of the site by triaging requests, setting priorities, and coordinating with design, content, demand generation, and engineering to ensure changes ship without conflict. Manage the web stack including CMS, forms, tag management, and third-party integrations to keep the pipeline between the website and downstream systems like CRM and marketing automation clean and reliable. Track site performance, conversion, and funnel drop-off using analytics tools to turn findings into a prioritized roadmap of experiments and fixes. Partner with growth marketing on conversion paths that support lead acquisition, treating the site as a growth channel. Use AI tools where they genuinely speed up workflows, such as content variations or QA, while knowing when a manual, evidence-based approach is superior. Keep stakeholders informed on the roadmap, tradeoffs, and status without needing to be asked.
Required Qualifications
- 3 to 5 years of web flow experience with a track record of building and maintaining production marketing sites
- Experience owning a website's operations, not just its code — prioritizing requests, coordinating stakeholders, and being accountable for the site as a whole
- Working knowledge of the broader web stack: CMS platforms, tag management, forms, and integrations between the website and marketing/sales tools
- Comfort with web analytics tools (e.g., GA4, and similar) and using data to diagnose funnel issues and prioritize fixes
- Direct experience with marketing websites in a growth or lead-acquisition context — you understand how site structure and content connect to the pipeline
- Practical experience applying AI tools to real web workflows, with a clear sense of where they add value and where they don't
- Strong written and verbal communication — you can explain technical material to a non-technical stakeholder and vice versa
- Webflow and WordPress Experience
- good knowledge of CSS/HTML/JS
- Experience managing client-side and server-side aspects of web applications
- Tag management (Google Tag Manager) and Website Performance (GA4, Hotjar)
- Marketing automation/CRM integrations (HubSpot, Marketo, Salesforce) including forms, lead-routing logic and API and 3rd party integrations
- Git or similar version control and workflow platform
- Basic understanding of back-end/framework management and application-level code and database design and development
Desired Qualifications
- Experience with a comparable visual-development platform
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.