Senior Marketing Strategist
$35,000–$45,000 year
RemoteSouth Africa or United Kingdom
Job Summary
Own marketing strategy across email, paid, social, experiential, and PR channels by translating client business goals into executable plans and setting creative direction. Interrogate performance data continuously using GA4 and analytics dashboards to identify issues early, then write analysis and recommendations that reach the client. Recommend and drive pivots when approaches underperform, while building brand playbooks and keeping ahead of platform shifts. Leverage AI tools for research, data pulls, and first drafts to focus on high-level thinking. Shape the role's cadence, standards, and delivery as a new position within an award-winning agency serving Caribbean clients across hospitality, government, and finance.
Required Qualifications
- 6+ years in marketing strategy
- ideally agency-side
- holding strategy for several accounts at once
- Breadth across social, email, paid, SEO and video
- genuine depth in at least one or two
- Very comfortable working with marketing data
- analysing performance metrics
- communicating results to the team
- Confidence with performance data
- go into GA4 and analytics dashboards yourself
- come out with a story you can defend
- Experience using AI tools to generate content
- improve workflows
- Strong writing
- recommendations need to stand up on the page
- The judgement to say an approach is not working
- with evidence
- before anyone asks
Desired Qualifications
- Video strategy for retainers and campaigns
- SEO/GEO experience
- particularly as generative search reshapes how people find things
- Experience working across distributed, multi-timezone teams
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