Senior Marketing Specialist- Remote
$90,000–$110,000 year
RemoteUnited States
Job Summary
Develop and execute go-to-market strategies for mortgage, HELOC, consumer, and ancillary lending products while owning product positioning and messaging across digital and print channels. Create compelling campaigns to engage prospective and existing borrowers, manage the marketing calendar for timely launches, and ensure all materials comply with applicable regulations. Partner with Lending, Compliance, and Business Development teams to align initiatives with business objectives and leverage market insights for continuous improvement. Monitor campaign performance to recommend optimizations and support broader enterprise marketing goals. Monday through Friday 8:00 am to 5:00 pm PST.
Required Qualifications
- 8-10+ years of progressive marketing experience
- expertise in product marketing and campaign development
- Experience marketing financial products
- Experience within a Credit Union or financial institution
- Proven success developing product positioning
- Proven success developing go-to-market strategies
- Proven success developing integrated marketing campaigns
- Exceptional copywriting and content development skills
- Strong project management, organization, and prioritization skills
- ability to manage multiple initiatives simultaneously
- Excellent communication and relationship-building skills
- experience partnering across business units
- Analytical mindset
- ability to use data and market insights to improve campaign performance
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Desired Qualifications
- Strong background in mortgage, HELOC, consumer lending, or related financial products
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.