Senior Marketing Specialist/ シニアマーケティングスペシャリスト - Mercari Mobile (モバイル領域新規事業)
On-siteMinato City, Tokyo, Japan
Minato City, Tokyo, JapanOn-siteFull TimeLarge
Full TimeLarge
Job Summary
Lead customer marketing planning, strategy execution, and operations for Merpay and Mercari Mobile across acquisition, onboarding, and retention phases. Drive campaign planning and implementation while leading cross-functional projects to build new growth mechanisms. Manage end-to-end initiatives from concept to execution, leveraging CRM, UX improvements, and promotional tactics to accelerate business growth. This role requires 5+ years of marketing strategy experience, including CRM and promotion management for ToC services with proven KPI growth. Full-time position with flexible hours based in Roppongi, Tokyo.
Required Qualifications
- Japanese language ability (Proficient, CEFR - C1)
- 5+ years of marketing strategy construction experience in one of the business areas described
- CRM and promotion practical experience in a company with a ToC service
- Experience of significantly improving service KPIs in a ToC service
- Experience managing online marketing initiatives projects
- Cross-functional collaboration skills with business development, engineers, and designers
- Empathy and alignment with the Mercari Group and each company's mission and values
Desired Qualifications
- Experience with integrated online and offline marketing
- Product management experience in web services or apps
- Experience planning, building, and operating loyalty programs for ToC services
- SQL-based big data analysis experience
- Member management experience
- Hypothesis thinking and logical thinking abilities
- Customer-centric ideas in UX and UI
- English language ability (Basic, CEFR – A2)
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