Senior Marketing Specialist - F&B

Plan, implement, and analyze marketing activities to ensure alignment with company strategy. Develop advertising tools, promotional content, and seasonal brochures while organizing events and managing press releases. Conduct store visits, mystery shopping audits, and market tours to evaluate campaign performance. Manage online and offline communication channels, coordinate with agencies and internal departments, and monitor competitor media. Analyze sales figures, interpret survey data, and generate monthly A&P and quarterly expenditure reports. Requires 3-5 years of F&B marketing experience.