Senior Marketing Specialist
Hybrid · Albertslund, Capital Region, Denmark
Job Summary
Senior Marketing Specialist responsible for executing regional field marketing campaigns in Denmark, including ABM programs, regional product marketing, webinars and events (own and third-party), and supporting commercial sales objectives. Localizes central marketing materials and assets for the local market, coordinates event logistics, maintains the regional campaign/event calendar, creates regional content and assets, supports sales with region-specific materials, manages local digital channels, localizes global content for clear messaging, collaborates with sales and customer success teams to ensure high-quality lead handoff, and monitors campaign KPIs (registrations, leads, pipeline impact, cost per lead/engagement) with monthly reporting. Will work closely with marketing operations, design, social, content, web, and cross-functional teams; handles local budgeting and procurement; aims to drive demand, leads, and pipeline for the regional market in Denmark.
Required Qualifications
- Bachelorgrad eller tilsvarende
- Minimum 3 års erfaring med B2B marketing og multikanal-kampagner.
- Projektledelse og samarbejdsevner.
- Erfaring med lokalisering af content til regionale målgrupper.
- Flydende i dansk og engelsk (skriftligt og mundtligt).
- Hands-on erfaring med digitale kanaler, events, email og sociale medier.
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