Senior Marketing Specialist

Execute marketing strategy for a defined product line or geography by aligning deliverables to global brand objectives and business goals. Lead development of data-driven marketing plans through market research, pricing analysis, and actionable insights for leadership decision-making. Partner with marketing leaders to create targeted communication plans that engage key audiences while driving project execution by coordinating timelines and tracking deliverables. Collaborate across global, cross-functional, and multi-cultural teams to deliver initiatives, representing Marketing on Value Package Introduction teams for product launches. Integrate Voice of the Customer insights and satisfaction data into strategies to enhance market relevance. Mentor less experienced professionals and contribute to continuous improvement within the function. This role shapes segment strategy and commercial execution priorities for Distributed Power in the Americas at Cummins Inc.