Senior Marketing Specialist
On-siteSingapore, Singapore or Kuala Lumpur, Kuala Lumpur, Malaysia
Job Summary
Develop and execute comprehensive go-to-market strategies for new product launches, feature updates, and key initiatives while prioritizing features that meet user needs and achieve marketing goals. Collaborate with product, content, and demand gen teams to build assets including one-pagers, web copy, email sequences, and case studies, translating technical capabilities into compelling messaging for diverse customer segments. Manage cross-functional teams to ensure timely delivery of launch activities, including content creation, PR outreach, and influencer marketing within the crypto and Web3 ecosystem. Define KPIs for GTM success and continuously refine strategies based on performance insights. Requires 6+ years of product marketing experience in technology with at least 2 years in the crypto/Web3 space.
Required Qualifications
- 6+ years of product marketing experience in technology companies
- at least 2 years in the crypto/Web3 or blockchain space
- Proven track record of launching products and driving adoption through hands-on marketing efforts
- Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem
- Experience with competitive analysis, market research, and crafting GTM strategies
- Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team
- Comfortable in a startup environment where priorities shift, and speed is key
- Exceptional communication and storytelling skills
- both technical and creative expertise
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