Senior Marketing Operations Specialist
$157,000–$196,000 year
RemoteSan Francisco, California, United States
Job Summary
Translate complex marketing strategies into technical requirements, infrastructure, and scalable solutions by serving as the primary owner of the enterprise ESP (Braze). Manage data inflows, outflows, and CDP integrations while overseeing end-to-end Ad Operations, including event passback setup, pixel configuration, and spend optimization. Establish UTM tracking guidelines, design scalable data ingestion processes, and build ESP infrastructure that empowers rapid experimentation from inception to delivery. Implement robust campaign monitoring, delivery alerting, and validation frameworks to ensure flawless technical setup and message execution. Champion data governance, documentation, and deliverability best practices across the martech stack to ensure full compliance with CAN-SPAM and safeguard IP and domain health.
Required Qualifications
- 5+ years of experience governing enterprise ESPs and CDPs
- 2+ years of hands-on experience owning Ad Operations execution
- strong, fluent SQL skills
- strong working knowledge of email deliverability best practices
- strong working knowledge of IP/domain health management
- strong working knowledge of regulatory frameworks such as CAN-SPAM
- based in the US
Desired Qualifications
- Braze experience
- Experience with Braze Liquid logic
- Experience with Connected Content
- Experience with complex canvas/journey orchestration
- Experience in highly regulated fields, such as financial services
- Familiarity working with modern data stack (e.g. Snowflake, dbt, Looker, Segment)
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