Senior Marketing Operations Specialist
$110,500–$136,500 year
HybridSan Francisco, California, United States
Job Summary
Drive the execution and optimization of multi-channel marketing campaigns while applying AI/LLM tools to automate workflows for data enrichment, lead scoring, and content personalization. Build predictive lead scoring models and next-best-action engines, then document automation frameworks to maintain team efficiency and reduce manual dependency. Own data hygiene standards for UTM tagging and lead sources, enforce QA processes for email deliverability, and ensure compliance with GDPR/CCPA and internal governance. Collaborate with analytics and platform teams on attribution reporting and tool integrations, while creating playbooks and SOPs to standardize processes.
Required Qualifications
- 4+ years in marketing operations, campaign operations, or a similar revenue operations role, ideally in B2B SaaS
- Hands-on expertise with HubSpot and Salesforce, including campaign structures, list management, and lead lifecycle configuration
- Experience with Clay, Asana-based workflow automation, or agentic/AI tooling in a marketing ops context
- Experience with lead routing tools (LeanData, Qualified, or similar)
- Demonstrated experience building automations or integrations — whether through native tool workflows, scripting, no-code/low-code platforms, or AI-assisted tooling
- Strong data hygiene instincts: comfort auditing, cleaning, and standardizing large datasets (UTM logic, lead source mapping, dedupe)
- Working knowledge of GDPR/CCPA and email deliverability best practices
- Excellent cross-functional communication — able to translate technical/operational constraints for non-technical stakeholders
- Comfort operating with ambiguity and taking ownership of ill-defined or newly-inherited processes
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