Senior Marketing Operations Manager
$130,000–$165,000 year
On-siteNew York, United States
New York, United StatesOn-siteFull Time$130,000–$165,000 yearSenior LevelMedium
Full TimeSenior LevelMedium
Job Summary
Collaborate with teams to support email goals through direct contributions and enable self-service capabilities. Leverage a complex HubSpot data model to segment audiences and target personalized lifecycle communications. Create, edit, and maintain reusable email templates and custom modules, writing HubL code to support dynamic content and logical operators. Migrate legacy emails, debug rendering and tokenization issues, and document patterns for confident reuse. Architect scalable lifecycle systems and define KPIs to drive data-backed experimentation for improved engagement and deliverability.
Required Qualifications
- 5+ years of experience in a similar role building, targeting, sending, and analyzing emails in HubSpot
- Proficient in HTML/CSS and can code email templates from scratch
- Strong working knowledge of HubL, including conditionals and dynamic logic
- Experience working with custom objects and association labels in HubSpot
- Proven ability to build and maintain complex workflows with layered branching logic
- Technical, data-driven approach to email marketing
- Exceptional project management skills with the ability to manage multiple initiatives simultaneously and prioritize accordingly to meet deadlines amid ambiguity
- Ability to work up, down, and across all levels at the organization, i.e., Analysts to C-Suite
- A roll-up your sleeves mentality with excitement to research and learn what you don't know
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