Senior Marketing Operations Manager
On-siteMinnesota, United States
Job Summary
Own and architect the marketing technology ecosystem, including HubSpot, 6sense, ChiliPiper, and AI platforms, while leading the tech roadmap and identifying capability gaps. Build and maintain dashboards and analytics infrastructure to surface data anomalies, performance regressions, and system risks early. Manage marketing database governance, audience segmentation, and list hygiene in partnership with RevOps to ensure data integrity and drive revenue process optimization. Surface issues proactively and run independent analyses to inform major decisions on campaign performance and ABX play ROI. Coach marketing ICs on platform best practices and establish governance frameworks that scale with the organization.
Required Qualifications
- 8+ years of Marketing Operations experience
- 3+ years at a senior IC or manager level in a B2B SaaS or services organization
- Hands-on ABX/intent platform expertise with 6sense, Demandbase, Terminus, or similar
- Hands-on experience implementing AI-driven marketing tools
- SQL or strong reporting tool proficiency
- Employment contingent on passing a pre-employment background check
Desired Qualifications
- Experience taking a solution from evaluation through production
- Platform consolidation, MAP migration, or marketing technology stack rationalization
- Coaching or management experience
- Experience in a two-sided marketplace, services marketplace, or field-service business
- AI/automation implementation in Marketing Operations
- Bachelor's degree in Marketing, Information Systems, Analytics, or related field
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