(Senior) Marketing Officer - Graphic Design, Social Media & Content Creation
On-site · Central, Central and Western, Hong Kong
Job Summary
Design visual content for digital and offline marketing campaigns; develop graphics and layouts for digital and integrated marketing campaigns; manage and operate Corporate Facebook, Instagram, YouTube and Xiaohongshu accounts including posts/shorts/video design, copywriting, and on-camera presentations; implement online advertising campaigns through Google Ads, Meta, Xiaohongshu, etc.; achieve targeted growth and content marketing effectiveness; stay updated on the latest social media trends and contribute innovative ideas to campaigns; participate in on-/off-line marketing events; plan and optimize digital ad strategies and spend efficiency; support ad-hoc projects and tasks as assigned.
Required Qualifications
- Degree or above in Graphic / Premium Design, Creative Media, Marketing, Journalism, or equivalent qualifications at HKQF level 5
- Proficiency in Illustrator & Photoshop software is a must
- Minimum 3 year of social media management experience is preferable, such as social media content creation, advertising, etc.
- Possess knowledge of graphic design, photo & video shooting and editing (Proficiency in using AI tools is a plus)
- Strong creativity with a deep understanding of digital and social media trends
- Creative, detailed mindset with multi-tasking and project management skills
- Strong sense of responsibility, well organized, self-motivated with can-do attitude
- Good interpersonal and communication skills with good command of both Chinese and English
- Be responsive with ability to work independently under pressure
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