Senior Marketing Manager - UNLEASH America
Remote · London, England, United Kingdom
Job Summary
Senior Marketing Manager will develop and execute a go-to-market plan for UNLEASH America, leading digital marketing campaigns across paid social, website, and email marketing, and managing partnerships to drive revenue growth. Responsibilities include planning and optimizing campaigns, leveraging AI and data-driven insights, conducting A/B tests, monitoring KPIs (lead generation, attendee acquisition, CPC, CTR, conversions), and collaborating with sales and operations to align marketing with business objectives. The role involves creating high-quality marketing collateral, managing budgets, and delivering innovative campaigns across global events, with a focus on the American market. Strong experience in events marketing, digital channels, analytics, and CRM tooling (Google Analytics, Salesforce, HubSpot) is required.
Required Qualifications
- 5+ years of experience in a marketing role within the events industry
- Strong experience marketing events in America to the American Market
- Expertise in digital marketing channels including paid social, email marketing, website optimization, and partnership marketing
- Proficient in data analytics with ability to track and report on marketing KPIs (e.g., CPC, CTR, conversions) and make data-backed decisions
- Experience with marketing automation and CRM tools (e.g., Google Analytics, Salesforce, HubSpot)
- Excellent communication skills and ability to build and maintain relationships with stakeholders
- Creative thinker with strong project management and ability to manage multiple campaigns simultaneously
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