Senior Marketing Manager, Universities

Senior Marketing Manager, Universities role spanning demand generation, product marketing, lifecycle, events, and content in both B2B and B2C audiences. Own campaigns to drive university pipeline growth, partner engagement, and market penetration; run demand generation across paid media, email, webinars, partnerships, events, and organic channels with clear accountability for pipeline contribution, conversion rates, and cost efficiency. Collaborate with the commercial team to ensure quality leads and clean handoffs to sales. Develop sales enablement materials, customer stories, presentations, and launch communications; conduct market research to align Explore positioning with university needs. Design lifecycle programs for onboarding, engagement, retention, and advocacy; build nurture journeys to strengthen partner engagement across renewal cycles. Create thought leadership content and maintain brand consistency across campaigns, events, and collateral. Own events support for industry gatherings (NAFSA, BUILA, ICEF) and tailor campaigns to sector moments and commercial priorities. Build rigorous campaign plans, timelines, and stakeholder communications; design reporting to provide leadership with visibility into what works and what changes are needed. Embrace AI-assisted tools to improve speed and efficiency; work with CRM platforms like HubSpot or Salesforce to implement programs.