Senior Marketing Manager

Develops and leads the marketing strategy for small business banking advertising to deliver customer-centric, multi-channel programs that drive growth, engagement, and business outcomes. Defines and sets creative direction across a portfolio of products, leads development and execution of marketing and creative strategies from concept through delivery, and uses segment-specific strategies in collaboration with agencies, product, sales, and technical teams to launch and scale campaigns. Measures impact with KPIs to ensure ROI and optimization, influences senior stakeholders on strategic direction, and ensures compliance with laws and policies. Operates as an individual contributor with autonomous decision-making; responsibilities include leading creative development, asset production across channels, budget planning, and cross-functional alignment. Preferred: MBA or equivalent markers of high achievement, experience using AI tools alongside traditional methods for creative, copy, strategy, imagery, and research. Basic qualifications include a Bachelor’s degree or equivalent and 10+ years in marketing with demonstrated results. Location is hybrid with flexible days at the listed U.S. Bank location.