(Senior) Marketing Manager, The Festival of Connoisseurs (TFOC)
On-site · Hong Kong, Hong Kong
Job Summary
Senior Marketing Manager for The Festival of Connoisseurs (TFOC) in Hong Kong. Lead the development and execution of integrated marketing campaigns positioning TFOC as Asia’s premier luxury lifestyle platform across nine verticals, with a focus on B2B exhibitor/sponsor acquisition and B2C high-net-worth visitor engagement. Responsibilities include strategic marketing leadership, PR and media relations, brand partnerships, trade marketing, event marketing and experiential activations, digital marketing and content creation, influencer partnerships, and stakeholder management with HKTB and partners. Requires 8+ years in luxury brand marketing with proven success in PR, media relations, and integrated campaigns for luxury events or premium brands. Fluent English; Mandarin highly preferred; Cantonese advantageous. This role emphasizes building brand narratives, immersive citywide experiences, and revenue-aligned marketing strategies across Asia and globally.
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