Senior Marketing Manager
$139,482–$182,724 year
RemoteTexas, United States or Washington, United States
Job Summary
Drive long-range strategy for upper funnel channels, setting goals and OKRs to acquire new customers while managing large-scale media budgets with precision. Lead annual planning cycles and orchestrate complex agency relationships, coaching partners to meet performance benchmarks across Linear TV, OTT, CTV, Audio, and Programmatic. Own the interpretation of Media Mix Modeling and Geo-Uplift tests to validate incrementality, solving complex attribution challenges in privacy-first environments. Operationalize AI tools and automate workflows to enhance delivery capacity, distilling technical concepts for executive stakeholders. Work autonomously to integrate upper funnel performance data with the Brand team, ensuring seamless cross-functional alignment.
Required Qualifications
- 8-12+ years of relevant experience in high-scale media strategy with a consumer brand
- demonstrated expertise in leverage upper funnel channels to drive new customers
- know how to measure the impact
- Bachelor's degree
- experience managing, and holding agencies accountable for results
- managing an RFP process
- Hands-on experience with Geo-Uplift testing implementation
- tactical actioning of MMM results
- work remotely
- reside only in the approved states of FL, GA, ID, NC, TX, WA & MI
Desired Qualifications
- Master's degree in a quantitative or business field
- Experience in building or implementing AI-driven systems that have improved a marketing team's delivery capacity
- Pet-Related Brand experience
- experience managing campaigns in the UK and the EU
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