Senior Marketing Manager, Retention
$80,000–$95,000 year
RemoteUnited States or Jackson, Wyoming, United States
Job Summary
Drive profitable customer retention and repeat purchase behavior across email, buyer catalog, paid media remarketing, and loyalty initiatives. Own retention investment strategy, allocate budget by channel, and develop monthly forecasts to maximize customer lifetime value and contribution margin. Lead cross-channel lifecycle tactics including segmentation, automated flows, and reactivation campaigns while managing direct reports to ensure high-quality execution. Provide weekly performance reporting on repeat rates and LTV to inform strategic budget reallocations and optimize engagement for profitability.
Required Qualifications
- 5+ years experience in retention, CRM, or performance marketing
- Strong understanding of lifecycle marketing including email, SMS, segmentation, and retention strategy
- Experience managing CRM platforms (e.g., Klaviyo or similar) and automated marketing flows
- Experience working with external agencies
- Strong analytical skills with advanced Excel proficiency and experience using GA4 or similar analytics platforms
- Experience with experimentation frameworks and A/B testing
- Experience with Direct Mail/Catalog advertising
- Financial acumen and comfort working with contribution margin, retention rate, and LTV models
- Goal oriented and problem solving mindset
- Eagerness to take on new challenges and create processes
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