SENIOR MARKETING MANAGER
On-siteLutz, Florida, United States
Job Summary
Own the day-to-day relationship with PAR's agency of record, including briefing, feedback, and accountability against strategy. Set social calendar strategy and content briefs rather than approving post-level decisions after the fact. Manage launch project management across every product release, overseeing intake briefs, project boards, asset routing, and timeline accountability. Produce first-draft strategic documents like positioning statements and campaign briefs, bringing the Director a 90% draft. Partner with the Digital Marketing Manager and HubSpot partners to optimize demand and lifecycle strategy while using AI tools to accelerate drafting and reporting. Establish KPIs to evaluate marketing programs and report on performance changes. Directly manage the Digital Marketing Manager and provide oversight of the Events & Programs function, including coverage during absences. Represent Marketing credibly with Product and executive stakeholders when the Director is absent. Monitor competitive trends and translate intelligence into recommended strategy changes.
Required Qualifications
- 6-10 years of marketing experience
- meaningful time in a B2B environment where the buyer is a credentialed professional (healthcare, clinical, education, publishing, or similar)
- Demonstrated ability to manage agency relationships: not just coordinate, but push back, hold the line, and maintain accountability without damaging the partnership
- Strong written communication
- Writes clearly, writes fast, and knows the difference between a positioning statement and a product description
- Experience managing a small internal team alongside agency partners
- Comfortable working without a fully defined playbook
- Experience using AI tools like Claude to accelerate strategic work, and building reusable projects, prompts, or skills that scale output across the team
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
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