Senior Marketing Manager
HybridGurugram, Haryana, India or Mumbai, Maharashtra, India
Job Summary
Develop and execute product, portfolio, and market strategies aligned with commercial objectives. Analyse customer, market, competitive, and business data to identify growth opportunities and emerging trends. Lead product planning, commercialization, launch execution, and lifecycle management initiatives. Define customer segmentation, positioning, and go-to-market strategies to improve market performance. Partner with Sales, R&D, Clinical, and regional teams to deliver strategic priorities. Monitor business performance, evaluate return on investment, and optimise marketing programmes and resource allocation. Manage project timelines, budgets, risks, and resources to ensure successful delivery of high-impact programmes.
Required Qualifications
- Bachelor's degree in Marketing, Business, Life Sciences, Engineering, or a related discipline
- 10+ years of experience in marketing, product management, commercial strategy, market development, or related commercial roles
- MBA from a premier business school
- Demonstrated experience developing and executing product, portfolio, or commercial strategies that delivered measurable business results
- Experience leading complex cross-functional initiatives involving multiple stakeholders and business functions
- Strong analytical capability with experience translating market, customer, competitive, and business insights into strategic recommendations
- Experience managing commercialization, product launch, market development, or lifecycle management activities
- Travel of approximately 35-40%
Desired Qualifications
- Experience within MedTech, healthcare, medical devices, diagnostics, biotechnology, or life sciences industries
- Experience leading regional or multi-country marketing initiatives and influencing stakeholders across geographies
- People leadership experience, including coaching, mentoring, or managing marketing professionals
- Experience with portfolio optimisation, market access strategies, and customer engagement planning
- Advanced proficiency in business analytics, forecasting, market assessment, and strategic planning methodologies
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