Senior Marketing Manager (m/w/d) - Berlin-Mitte

Act as the direct point of contact for clients, shaping their presence across all online and offline touchpoints from concept to execution while providing strategic counsel. Manage diverse projects including 360° campaigns, social media, performance marketing, video production, and events within B2B and B2C sectors. Collaborate with leadership to develop agency processes, standards, and project management structures, actively contributing entrepreneurial thinking. Lead project teams, develop junior staff and PMs, and ensure clear resource planning and orientation. Integrate relevant AI technologies to challenge existing workflows and drive innovation. Coordinate closely with conceptual, creative, and production teams alongside external vendors. Prepare reliable calculations, manage project plans, monitor budgets and deadlines, and guarantee consistent quality assurance using project management tools.