Senior Marketing Manager
$110,000–$130,000 year
Remote
Job Summary
Design and execute multi-channel demand generation campaigns across email, paid, content, and events to drive qualified pipeline and measurable revenue impact. Manage the full marketing lifecycle, moving prospects from awareness through conversion and into long-term customer relationships via nurture and re-engagement sequences. Develop sales enablement materials including one-pagers, pitch decks, and competitive battle cards to equip the commercial team. Own messaging and positioning for products and services, translating complex fleet and energy concepts into clear narratives for buyers and investors. Monitor market conversations and customer feedback loops to surface insights that inform strategy and optimize performance reporting.
Required Qualifications
- 5+ years of B2B marketing experience
- demonstrated success across demand generation, lifecycle marketing, and/or growth marketing
- experience in fleet, transportation, energy, climate tech, or enterprise SaaS
- hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar)
- CRM tools (Salesforce)
- analytics platforms (Google Analytics, Looker, or similar)
- proven ability to develop messaging and positioning
- ability to interview customers, synthesize competitive intelligence, and translate technical concepts into narratives that resonate with buyers
- skilled communicator and content creator
- comfortable writing one-pagers, email sequences, executive talking points, and long-form content with minimal oversight
- fluent in reading market signals
- ability to monitor forums, communities, and social channels to extract insights that sharpen positioning and campaign strategy
- strong cross-functional instincts
- ability to partner with sales, product, and leadership to align marketing efforts with business priorities and revenue goals
- demonstrated examples of core values in your career
Desired Qualifications
- experience in fleet, transportation, energy, climate tech, or enterprise SaaS is a strong plus
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