Senior Marketing Manager
HybridLondon, England, United Kingdom
Job Summary
Own the marketing strategy and execution for a dedicated portfolio of renewable energy conferences, setting clear objectives aligned with revenue targets and managing forecasts, pacing models, and conversion funnels. Lead integrated campaigns across email, social, paid media, and digital platforms, designing lead journey flows and nurture programmes while overseeing website optimisation and onsite activities. Monitor performance in real-time to maximise ROI, analyse customer data for segmentation and conversion optimisation, and deliver accurate revenue reports with strategic insights on behaviour and campaign drivers. Build relationships with senior stakeholders, media partners, and sales teams to align objectives and champion best practices across the wider marketing team.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- Strong background in B2B events marketing with a proven track record of developing and executing successful delegate acquisition strategies with demonstrable revenue results
- Strong analytical skills with experience using data to drive marketing decisions and journey optimisation
- Proficiency in data analysis tools and platforms (Excel, CRM systems, analytics platforms)
- CRM experience with data segmentation and analysis capabilities
- Experience in customer profiling, persona development, and translating customer insights into effective marketing strategies
- Experience setting and achieving revenue targets and marketing objectives
- Understanding of marketing metrics, KPIs, lead scoring, and attribution models
- Strategic thinking combined with hands-on campaign execution expertise
- Proven stakeholder management experience
- Exceptional organisational and communication skills with ability to manage multiple projects under tight deadlines
Desired Qualifications
- Marketing automation platforms experience (Eloqua desirable)
- SEO/SEM and paid channel expertise
- Digital marketing capabilities, analytics (Google Analytics), paid ads, and marketing attribution models
- Experience with data visualisation tools (Tableau, Power BI, or similar)
- SQL or database query experience for customer data analysis and advanced segmentation
- Content marketing experience and ability to advocate for content-led strategies
- Experience in the renewable energy or sustainability sector
- Knowledge of lead scoring methodologies and predictive analytics
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