Senior Marketing Manager Industrial Microbiology
$134,100–$214,500 year
HybridConcord, North Carolina, United States
Job Summary
Define, build, and activate Go-to-Market strategies to expand market penetration for Industrial microbiology offerings used by pharmaceutical and industrial customers. Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution, and promotion. Monitor performance metrics and adjust strategies accordingly while developing comprehensive marketing communications plans aligned to business objectives. Drive clear communication with field sales, channel partners, and national accounts leaders through collaboration with cross-functional and global teams to ensure credible product messaging.
Required Qualifications
- Bachelor's degree
- Minimum of 5 years of relevant Life Science marketing or a combination of relevant marketing and sales experience
- Possess a strong understanding of marketing principles and strategy
- Demonstrated experience in collaborating and supporting sales professionals
- Proven ability to define, build and activate GTM strategies
- Must possess strong market and product insight, and business acumen to translate complex concepts into customer-focused strategies
- Must reside near Sparks, MD
- Must be fully vaccinated against COVID-19
Desired Qualifications
- Master's degree
- Master's Degree
- Medical device experience
- Knowledge of diagnostic and lab customers
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