Senior Marketing Manager:in für Bestandskunden und Account Based Marketing (d/m/w) - Remote / 50-80 %

Drive the marketing of tailored full-service Corporate Learning Solutions by managing positioning, messaging, and process structures. Generate high-quality B2B leads by planning, developing, and steering campaigns across the entire customer lifecycle, from acquisition to retention. Serve stakeholders with relevant materials while collaborating with product and automation teams to target specific audiences based on customer data. Analyze data to derive concrete actions and leverage tools like Salesforce or Eloqua for campaign optimization. Requires 50–80% part-time work, C1 German proficiency, and 5+ years of B2B marketing experience.