Senior Marketing Manager - HALL Arts Hotel
On-siteDallas, Texas, United States
Dallas, Texas, United StatesOn-siteFull TimeSenior LevelLarge
Full TimeSenior LevelLarge
Job Summary
Lead and mentor marketing teams across multiple properties while developing and executing strategic plans that align with corporate objectives. Manage budgets, oversee digital and social media initiatives, and drive brand awareness through targeted local campaigns and external partnerships. Collaborate with sales, operations, and revenue teams to ensure cohesive omni-channel approaches and maximize ROI on all marketing activities. Report performance metrics to leadership and manage on-site activations and design projects. Most work occurs on-site at the hotel or outlet, with occasional off-site travel for events.
Required Qualifications
- 3-5 years in Communications, Marketing, Public Relations, or other field related experience
- Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications)
- 1-2 years in paid advertising experience
- 1-2 years in working with external partners
- Understands social media KPIs and application to overall strategy
- Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc
- Has creative eye for capturing quality photography/videos and ability to make minor edits
- Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly
- Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format
- Takes ideas and sees them through
- Follows directions thoroughly, multitasks well and practices superior time management
- Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations
- Can easily and naturally promote brand advocacy through relationships, online and off
- Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution
- Maintains personal social media profiles in a professional manner
- Most work is done on-site at hotel or outlet(s) and there may be times when work may be conducted off-site when attending events related to job functions
- While performing the duties of this job, the Marketing Manager is regularly required to move around the facility; to stand for long hours during events
- This position may require work inside or outside of the building, as needed by events
Desired Qualifications
- Previous experience of managing business social media profiles
- Previous experience in the hospitality industry
- Previous experience in public relations
- Knowledge of online marketing and good understanding of major marketing channels
- Previous experience with social media software such as Facebook Business Manager other social media dashboards
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