Senior Marketing Manager / Growth Strategist
RemoteUnited States
Job Summary
Own the company's lead generation strategy across traditional and digital channels, developing direct-response campaigns to generate qualified homeowner leads for window and door replacement projects. Manage and optimize the full marketing funnel from initial inquiry through sales conversion while improving cost-per-lead, cost-per-acquisition, and overall return on marketing investment. Continuously identify, test, and scale new lead-generation opportunities by challenging existing assumptions and building a culture of experimentation. Oversee paid advertising on Google, Meta, YouTube, and display networks, alongside SEO and offline attribution for direct mail and local partnerships. Monitor KPIs, present performance reports to executive leadership, and hold external vendors accountable for measurable results.
Required Qualifications
- 7+ years of marketing experience with a focus on lead generation and direct-response marketing
- Experience managing multi-channel marketing budgets exceeding $1 million annually
- Demonstrated success managing paid digital advertising campaigns
- Experience building and optimizing lead-generation funnels
- Strong background in Google Ads, Analytics, CRM systems, and marketing automation
- Data-driven mindset with strong analytical skills
- Excellent communication and project management abilities
Desired Qualifications
- Familiarity with platforms such as HubSpot, Salesforce, Service Titan, LeadPerfection, or similar CRMs
- Home improvement, remodeling, roofing, HVAC, solar or residential services experience
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